At first when I received this brochure for this product, I wasn't sure what it was. Can you tell? It made me think it was for a comic book like the Swamp Thing. The entrepreneur who was starting to sell this product wanted to see if I could improve the brochure with graphic design. I talked with him for a while to get an idea of who he wanted to market it to and to find out what the product was.
|The brochure before my graphic design. Can you tell what it's for? Who would this brochure appeal to?|
He said it was a frozen dessert and he was hoping to market it to Whole Foods. I regularly shop at Whole Foods, so I didn't find it difficult to figure out what would appeal to this market. I knew that it would have to make this dessert look yummy and fun, but also organic and made with love and care. Below is what I came up with. Do you think it's improved? Do you understand what is being sold now?
|The brochure after my graphic design. Does you understand what the product is? How does it make you feel?|
The entrepreneur wasn't satisfied with my brochure and thought it was too simple and basic and not quite the feel he wanted. I would have loved to continue working on it, but he was not willing to pay for it. Unfortunately, that is the way it is sometimes. If nothing else, I think it will make a good piece to put in my graphic design portfolio. What do you think?